Offering Information
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Course Team
Andrew Mason
Kelly McWilliam
Summary
Audiences have always been central to communication and media professionals: researching, targeting, and designing content for specific audiences and audience segments. But much has changed in recent decades, as digital technologies have extended and revolutionised the ways audiences consume media and, equally, the way audiences themselves can be analysed. This… For more content click the Read More button below.
SynopsisThis course guides students to develop their understandings of media audiences, as well as key means of conceptualising, measuring, and analysing them. Students will consider different ways of understanding and measuring audiences, and the impact and affordance of digital and algorithmic media. This course will provide opportunities to develop knowledge and skills for both theorists and practitioners.
Requisites
Course Anti-requisite
Offerings
Trimester 1
OL-TWMBA-TR1
Learning Outcomes
Upon completion of this course, graduates will be able to:
1.
demonstrate knowledge of different conceptions of audiences;
2.
identify appropriate methods for analysing audiences within specific contexts;
3.
apply professional and academic communication in the discussion and presentation of work completed;
4.
ethically apply select concepts and methods to discussions and analyses of audiences.
Topics
Understanding audiences
Engaging audiences
Measuring audiences
Analysing audiences
- Understanding audiences
- Engaging audiences
- Measuring audiences
- Analysing audiences
Assessments
Assessment due dates (as listed in Week Due) are indicative until finalised by the end of Week 1 for each Study Period (Offering). After Week 1, Assessment due dates may change with the approval of the Dean (Academic) or Delegate in limited circumstances. All Assessment due date changes approved after Week 1 will be communicated to students accordingly via Handbook and StudyDesk.